The Adidas Adicolor concept has been around since 1983 but only really took off after the release of the adicolor 'color' range in 2005 which included the NYC city range as designed by Bill Mc Mullen. the original adicolor shoes were sold as a 'blank canvas' shoe in plain white. The shoes were accompanied by a set of acrylic paints and a wooden mixing pallet. The idea was to self customise your own shoes using the paints. The Adidas Adicolor shoe has been a huge success ever since.